The intersection of art direction, strategy, brand story, brand assets and design. Working with agencies and marketing and design teams to keep all elements of the project consistent and relevant to the target audience through all mediums.

Curating exciting and relevant content for digital platforms including social media, company websites and digital ads on platforms like google ads and meta. 

Creating visual content to communicate brand messages by applying visual hierarchy, psychology and layout techniques, typography and images to optimize the user experience .

Creating visually appealing and user-friendly websites, intersecting brand elements and user experience to attract and engages visitors, leading to a desired action.

Embracing and executing the brand guidelines through artwork and communications. Special attention to logos, fonts and brand assets are important to maintain a brand image.

The foundation of all modern digital marketing efforts. Writing using the brand message, casting, filming, editing and adapting video and images for analog and digital media.