Rainbow Studio Aesthetic
- heatherplayford
- Jul 24
- 2 min read
Creative Direction | Digital Marketing | Brand Management | Graphic Design | Website Design | Content Creation
Creative Marketing Specialist
As the creator and designer for Rainbow Studio Aesthetic, I crafted and executed the design and marketing strategy for launching a new brand of athletic wear and accessories that are vibrant and playful.
The exciting aspect of these pieces is that they are made using my own acrylic paint pours, scanned at a high resolution. When scanned with the maximum DPI available, they appear incredibly vivid when printed, essentially creating wearable art.
This project stands out because it is designed for mixing and matching. Beyond the original six paintings, there are 18 coordinating solid colours. Each of these colours aligns with at least two of the prints, allowing you to easily build a colourful wardrobe. Starting with your favourite print, you can incorporate up to three matching colours to effortlessly create outfits.
Brand Management
After completing the brand guidelines, it was right onto the digital marketing and website design. I kept the brand image strong by using a white background to showcase the colour of the products on both the Amazon Brand Store and Shopify website. This approach allowed the vibrant colours to stand out, reinforcing the brand's message of being yourself, being original, and having fun with colour in your everyday wardrobe.
Digital Marketing
The digital marketing strategy for the brand was straightforward: identify the niche audience and present the product to them. I utilized Google Ads and Meta Ads, directing traffic to a Meta shop where purchases could be completed within the app.
The website was fitted with engaging SEO to attract the target market. Other digital marketing tactics included engaging with similar niche accounts and aspiring designers.
Website Design
To reach the marketing goals for this brand, I set up digital shops in two places.
First, I designed a Shopify brand store and linked drop shipping products from five drop shipping companies including Printify, Printy6, ArtOfWhere and Printful. I followed the brand guidelines for a clean and simple site.
Next, I designed a brand store on Amazon. This requires a logo patent, which I acquired from the Canadian Patent office. There are also very specific image guidelines to follow which required creating new product images for some products,
Content Creation
I oversaw design and copy for all social media and website content to ensure consistency with brand values and brand guidelines. Including maintaining a cohesive visual identity across all platforms and aligning messaging with the brand's core principles.
